Breaking Free from the Current B2B Content Supply Chain
In today's hyper-competitive business landscape, high-quality content is no longer a nice-to-have; it's a must-have. Yet, many B2B organizations struggle with a broken content supply chain. Long lead times, siloed teams, and a lack of measurable impact are just a few of the common roadblocks.
The Current State of B2B Content Supply Chain:
Long production Cycles: From ideation to publication, the journey of a single piece of content can feel like an epic quest. Multiple rounds of approvals, lengthy design cycles, and the constant juggling of priorities all contribute to a frustratingly slow production cycle. Now add that for any marketing or sales initiative, companies create multiple assets, multiple audiences, multiple industries, multiple segments, and potentially multiple languages, then permutations of each piece of content are endless.
Resource-Intensive and Siloed: Content creation often involves a scattered army of stakeholders – marketers, designers, writers, subject matter experts, and legal teams – each with their own agendas and timelines. This siloed approach leads to communication breakdowns, delays, and ultimately, a less effective end product.
Difficult to Measure Impact: How do you know if your hard-earned content is actually driving results? Attributing leads, conversions, and revenue to specific pieces of content can be a daunting challenge. This lack of clear measurement makes it difficult to justify budget allocations and optimize future content strategies. By the time companies create their next set of assets, they haven’t collected insights about content performance because the content has just landed.
Acerca is not just a tool; it's a transformative solution that empowers B2B organizations to break free from the limitations of traditional content supply chain creation. By embracing Gen AI, businesses can unlock new levels of efficiency, creativity, and impact while empowering individuals across the organization.
Contact Acerca today to learn more about how our innovative platform can help your organization achieve its content-generation goals!