Are you a B2B marketer looking for a way to create high-quality content that boosts your lead generation, brand prestige, and customer loyalty? If so, you might want to consider outsourcing your B2B content creation to a professional agency.

Large language models (LLMs) are computerized language models that consist of an artificial neural network with many parameters (ten…

This post discusses the challenges and opportunities of using generative AI for B2B content creation. It raises some questions about intellectual property, security, and reliability of the content produced by AI. It also invites the reader to contact Acerca, a B2B content creation service, to learn how to address these issues and leverage AI for their content needs.

Account Based Marketing (ABM) is a strategy that targets specific accounts or prospects that are most likely to buy your products or services. ABM involves identifying the key decision-makers and influencers within these accounts, creating tailored messages and offers for them. If you want to learn more about how to implement ABM in your business, contact Acerca.

Founded by industry leaders Juliette Tanarro and Renato Agrella, acerca is a minority-owned business that helps companies meet their marketing goals by delivering a unique mix of innovative solutions. Acerca combines talent and technology to provide consulting, content creation, and managed services that are authentic, tailored, and customer-focused.