Are you a localization buyer looking to grasp all that gen AI has to offer to improve your customer experience? If so, you might want to consider the new workflows Acerca has to offer.

This content explains the differences between translation, localization, and transcreation in the language services industry. It also discusses how machine translation has become more prevalent and accurate, and how it affects the quality and resonance of the content. It also raises some questions about the future of the industry and the role of human creativity. Contact Acerca for more information