The content discusses how words can have different interpretations depending on various factors, and how non-verbal cues such as emojis, GIFs, stickers and memes can help convey emotions and meanings in online communications. The content also compares how B2C and B2B marketers use these non-verbal cues to engage their customers.

This content explains the differences between translation, localization, and transcreation in the language services industry. It also discusses how machine translation has become more prevalent and accurate, and how it affects the quality and resonance of the content. It also raises some questions about the future of the industry and the role of human creativity. Contact Acerca for more information

Founded by industry leaders Juliette Tanarro and Renato Agrella, acerca is a minority-owned business that helps companies meet their marketing goals by delivering a unique mix of innovative solutions. Acerca combines talent and technology to provide consulting, content creation, and managed services that are authentic, tailored, and customer-focused.