Master the Four Pillars of Sales Performance

If you want your company to succeed, you need to have a strong sales team. Sales are the lifeblood of any business, and without them, you won't be able to grow or survive. But what makes a good sales team? How can you ensure that your salespeople are performing at their best and delivering results?

In this blog post, we will explore four key factors that contribute to a successful sales team: training, growth mindset, persistence, and trust. We will also discuss how to build trust with your prospects and customers, and how to be the kind of person they want to do business with.

Training

One of the most important aspects of a good sales team is training. Sales is a skill that can be learned and improved, and it requires constant practice and feedback. A good sales team should have access to regular training sessions, coaching, mentoring, and resources that help them develop their sales skills and knowledge.

Training should cover topics such as product knowledge, market trends, customer needs, sales techniques, communication skills, negotiation skills, objection handling, closing skills, and more. Training should also be tailored to the specific needs and goals of each salesperson, and should provide them with opportunities to apply what they learn in real situations.

Growth mindset

Another key factor of a good sales team is having a growth mindset. A growth mindset is the belief that one's abilities and talents can be developed through hard work, learning, and feedback. A growth mindset helps salespeople overcome challenges, learn from failures, seek feedback, embrace change, and constantly improve themselves.

A growth mindset also helps salespeople cope with rejection, which is inevitable in sales. Instead of taking no for an answer, a growth mindset helps salespeople see rejection as an opportunity to learn and improve. A growth mindset also helps salespeople see every prospect as a potential customer, and every customer as a potential repeat buyer or referral source.

Persistence

A third factor of a good sales team is persistence. Persistence is the ability to keep going despite difficulties or obstacles. Persistence helps salespeople follow up with prospects until they get a yes or a no, overcome objections, close deals, and achieve their quotas.

Persistence also helps salespeople maintain a positive attitude and motivation in the face of adversity. Persistence helps salespeople see every challenge as an opportunity to grow and succeed. Persistence also helps salespeople build resilience and confidence in themselves and their abilities.

Trust

Besides these four factors, a good sales team also needs to build trust with their prospects and customers. Trust is the foundation of any successful relationship, and it is especially important in sales. Trust helps salespeople establish rapport, credibility, authority, and loyalty with their prospects and customers.

Trust also helps salespeople influence their prospects and customers' decisions,  and retain them as loyal customers. Trust also helps salespeople generate referrals and testimonials from their satisfied customers.

To build trust with your prospects and customers, you need to be the kind of person they want to do business with. You need to be honest, reliable, respectful, helpful, friendly, professional, knowledgeable, confident, enthusiastic, and passionate about what you do.

At Acerca, we believe these four ingredients need to be skillfully mixed to create the secret sauce that will make your company successful. Our training offering ranges from individual to collective, from yearlong mentorships to one day intensive mindset focus sessions. Reach out and find out what works best for you.