My mother, Elizabeth, instilled in me the importance of empathy and support. Her unwavering belief in my abilities gave me the confidence to pursue my passions and overcome challenges. Witnessing my children, Andrea and Leo, blossom into capable and compassionate individuals has been an incredible gift. My wife, Andreina, and her unwavering support have been instrumental in my success. Each day, I strive to live by the values they’ve nurtured in me: kindness, resilience, and a commitment to making a positive impact on the world.

Generative AI is revolutionizing B2B content creation, streamlining the entire content supply chain from ideation to analysis. This transformative technology enables businesses to create high-quality, personalized content at scale, improving efficiency, and ROI. AI-powered tools automate tedious tasks, optimize content for search engines, and personalize experiences, allowing marketing teams to focus on strategy and creative direction. Discover how generative AI can help your business achieve its content marketing goals by analyzing market trends, generating compelling narratives, and optimizing content distribution across various channels.

This article explores how generative AI is revolutionizing B2B content marketing by enabling the production of high-quality content at scale. It emphasizes the importance of strategic measurement to ensure AI-driven content delivers tangible business results. The focus is on tracking KPIs that directly align with business goals, such as fostering meaningful B2B interactions, optimizing the sales funnel, and ultimately driving sales conversions. By monitoring metrics like content engagement, lead generation, and sales conversions, businesses can gain a clear understanding of the ROI of their AI investment and make informed decisions about their content strategy.

Generative AI has advanced beyond experimental Proof of Concepts (POCs). Enterprises must embrace full-scale implementation to stay competitive and reap the benefits of this transformative technology. POCs are no longer sufficient; it's time to move towards real-world applications of generative AI to streamline operations, enhance customer experiences, and unlock new revenue streams. With careful planning and the right platform, businesses can leverage generative AI to drive growth and innovation.

Generative AI revolutionizes content creation, but human curation remains essential for context, creativity, quality control, and ethics. This combination ensures content is not only informative but also engaging and impactful. Acerca can help you leverage both AI and human expertise to create content that truly resonates with your audience.

AI-generated content often lacks accuracy. RAG solves this by giving your AI writer a "super-powered library assistant," providing reliable sources to ensure your B2B content is factual, builds trust, and keeps up with the ever-changing tech world.

Do you ever feel like there just are not enough hours in the day? You are bombarded with work, relationships, goals, and a constant stream of distractions. But here is the game-changer: everyone gets the same 24 hours. This article is not about squeezing more minutes into your day, it is about treating time like an investment.

Inspired by a birthday card, the author realizes and embraces their opportunistic nature. They view challenges as opportunities to learn and adapt, finding joy in seeking potential everywhere, even facing potential downsides.

This blog explains how colors have different meanings and associations in different cultures. It gives examples of how various brands and traditions use blue, orange, red, purple, yellow, and white. Acerca advises considering the cultural context of colors when creating logos or marketing campaigns.

Are you a B2B marketer looking for a way to create high-quality content that boosts your lead generation, brand prestige, and customer loyalty? If so, you might want to consider outsourcing your B2B content creation to a professional agency.

This blog post explains how training, growth mindset, persistence, and trust are essential for a successful sales team. It also introduces Acerca, a B2B content creation service that offers various training options to help salespeople develop these skills and achieve better results.

Large language models (LLMs) are computerized language models that consist of an artificial neural network with many parameters (ten…

This post discusses the challenges and opportunities of using generative AI for B2B content creation. It raises some questions about intellectual property, security, and reliability of the content produced by AI. It also invites the reader to contact Acerca, a B2B content creation service, to learn how to address these issues and leverage AI for their content needs.

Account Based Marketing (ABM) is a strategy that targets specific accounts or prospects that are most likely to buy your products or services. ABM involves identifying the key decision-makers and influencers within these accounts, creating tailored messages and offers for them. If you want to learn more about how to implement ABM in your business, contact Acerca.

The content discusses how words can have different interpretations depending on various factors, and how non-verbal cues such as emojis, GIFs, stickers and memes can help convey emotions and meanings in online communications. The content also compares how B2C and B2B marketers use these non-verbal cues to engage their customers.

This content explains the differences between translation, localization, and transcreation in the language services industry. It also discusses how machine translation has become more prevalent and accurate, and how it affects the quality and resonance of the content. It also raises some questions about the future of the industry and the role of human creativity. Contact Acerca for more information

Founded by industry leaders Juliette Tanarro and Renato Agrella, acerca is a minority-owned business that helps companies meet their marketing goals by delivering a unique mix of innovative solutions. Acerca combines talent and technology to provide consulting, content creation, and managed services that are authentic, tailored, and customer-focused.